Big and small companies are using drone swarm technology to launch their new brand or product with great success.Getting your brand or new product noticed is getting increasingly difficult. A catchy advertising jingle or celebrity endorsement is no longer enough to grab a modern audience’s attention. Younger generations, especially, are resilient to traditional forms of

While the industry initially developed drones to deliver payloads and observation, the technology has evolved far more. Miniaturisation and commercial viability now mean that drones are considered for everything from filming Hollywood movies to effortlessly delivering packages. However, one of the most innovative uses of drones is as an art form. Combined with music, narrative,

With modern audiences now expecting more than just whizzes and bangs, drone light shows are increasingly being used as an exciting alternative to fireworks. Made famous by the NFL Superbowl and the Tokyo 2020 Olympics opening ceremony, drone light shows are quickly gaining popularity. The displays use precise, illuminated aerial drones to bring vivid, high-fidelity

What is a Drone Light Show? To put it simply, a drone light show will feature hundreds if not thousands of drones attached with LED lights, designed and pre-programmed to execute a choreographed flight plan. All of the drones will work together synchronously to form patterns, images or simply, beautiful light displays that will capture

A moving light display made up of over 350 drones took to the skies over Melbourne’s Docklands, encompassing first nations artwork, Australian icons, spoken poetry, and a custom commissioned soundscape.It marked the first time UK-based drone art company Celestial performed a drone display in Australia with the support of local company, the Institute for Drone