Big and small companies are using drone swarm technology to launch their new brand or product with great success.Getting your brand or new product noticed is getting increasingly difficult. A catchy advertising jingle or celebrity endorsement is no longer enough to grab a modern audience’s attention. Younger generations, especially, are resilient to traditional forms of engagement, with TV, print, and radio efforts often missing the mark.To engage modern audiences with new brand rebrands and products, companies are turning to more creative marketing methods. Drone swarm technology is one of the latest efforts and is proving highly successful, giving brands modern, creative connotations without harm to the environment.
Visually commanding and interactive
Whether or not you knew the event was happening, those in São Paulo were treated to a visual delight as 400 drones swarmed the sky above the Brazilian city. Nissan used a drone light display to activate Nissan’s new automotive product, Nissan Kicks, with individual dots of light shapeshifting from messages to pictures, including the car itself. The event was heralded as a success, with live music and productions adding to the effect.With advertising space a limited resource, drone swarms offer a chance to engage with an enormous amount of people in a short time. Displays use hundreds of pre-programmed drones, communicating wirelessly to produce images, words, and animations.The sky is the limit with drones, with the air space above carefully scouted locations acting as a gigantic billboard, capable of capturing the attention of anyone in and around the area.The displays are as impressive as fireworks, if not more so, with the benefit of delivering clear messaging to impress your brand on audiences. Through the use of animation and 3D design too, drone swarms are not overlooked. While traditional brand activation techniques can often feel tired, drones are difficult to ignore, even for modern audiences accustomed to advertising.
Experiential, interactive marketing
With outdoor displays capable of using hundreds of drones at once, ideally, in sync, fidelity is often good enough to include novel ideas such as scannable QR codes. These allow audiences to follow up and interact with your display using mobile phones. This novel application of drones encourages interaction, with audiences genuinely intrigued by the technology.Looking to younger generations especially, marketing efforts such as brand activation work best when there is an element of shareability. Audience engagement increases dramatically if the marketing is something people want to share on social media or through their private network.Drone light shows tick all the boxes. Visually impressive, the intricate interweaving of hundreds of points of light holds an enduring fascination for audiences. With videos demonstrating drone swarm technology watched and shared millions of times on platforms like YouTube, brands also reach even larger audiences.Everything from The Avenger movies and perfume brands to streaming platforms and cookies is leveraging the emotional response that drones can elicit within audiences. Making a strong, positive impression through association drone light shows leaves people with a favourable attitude towards a brand, sticking firmly in their minds.
Greener marketing
As well as being visually more impressive than fireworks and billboard advertising this new medium of drone light shows is also much more environmentally friendly. Reusable and reprogrammable, drones are not single-use items. They can be used for multiple brand activation campaigns, lessening a company’s carbon footprint and reaching a potentially larger audience. Effectively silent at viewing distances, drone swarms do not frighten wildlife, pets, and sound-sensitive audiences.These sustainability and well-being considerations are all factors that current demographics consider, with drones being seen as a more responsible form of brand activation.
With the aim of brand activation being to engage and establish a lasting connection with audiences, drone swarms offer an impressive, interactive, greener option than traditional approaches whether the aim is to showcase a new product or establish your brand, drone light illicit emotional responses within people that encourage interaction and sharing.
Image Genesis world-record drone show 2021